Carrie Lockton
Sales & Business Development LeaderHead Merchant & Product StrategistRevenue Growth & Market Expansion
Strategic Brand & Revenue Leader | Business Builder | Team & Culture Developer | Entrepreneur

Senior executive with 20+ years of experience driving growth within publicly traded organizations, including Fortune 500 companies, and as a founder of a small business. Proven expertise across retail merchandising (apparel, accessories, home, active), C-suite enterprise sales, B2C revenue strategy, and health and wellness. Recognized for leading transformative change, accelerating innovation, and converting strategy into measurable revenue growth. Builds high-performing teams, strengthens culture, and transforms brands to unlock new market opportunity and sustained revenue expansion.


Growth Catalyst | Strategic Seller | Enterprise Relationship Builder

• 20+ years influencing C-suite decision makers
 • Converts complex strategy into revenue-generating action
 • Leads change initiatives that unlock new growth platforms
 • Aligns product, brand, and sales to drive sustainable performance
 • Entrepreneurial operator with Fortune 500 experience