Carrie Kraeger Lockton
Sales & Business Development LeaderHead Merchant & Product StrategistRevenue Growth & Market Expansion

Strategic Brand & Revenue Leader 

Business Builder 
Team & Culture Developer


Carrie Is a senior executive with 20+ years of experience driving growth within publicly traded organizations, including Fortune 500 companies, and as the founder of a small business. Proven expertise across retail merchandising (apparel, accessories, home, active), C-suite enterprise sales, B2C revenue strategy, and health and wellness. 
Recognized for leading transformative change, accelerating innovation, and converting strategy into measurable revenue growth. Builds high-performing teams, strengthens culture, and transforms brands to unlock new market opportunity and sustained revenue expansion. 

Brings enterprise-level strategy and entrepreneurial experience to organizations of all sizes and is particularly energized by growth-stage and mid-sized businesses. 

"Carrie Is a natural motivator and strong communicator who knows how to bring out the best in people."

"Carrie is a powerhouse, eager to do what's right to grow the business. I learned a lot from Carrie especially how to influence others. She is a talented merchant and fabulous at what she does."


Growth Catalyst | Strategic Seller | Enterprise Relationship Builder

 20+ years influencing C-suite decision makers
 Converts complex strategy into revenue-generating action
 Leads change initiatives that unlock new growth platforms
 Aligns product, brand, and sales to drive sustainable performance
 Entrepreneurial operator with Fortune 500 experience