Tabitha Ip

Tabitha Ip
Talent
Site MerchandisingBusiness Operations
I’m a transformational Retail & eCommerce leader with 20+ years of experience driving digital innovation, scalable operations, and customer-centric strategy across iconic brands like Walmart and Gap. An empathetic force in cross-functional collaboration, I lead with influence, mentor high-performing teams, and deliver measurable impact through data-driven leadership and operational excellence. 

I am a results-driven retail strategy and digital transformation leader with over 20 years of experience driving growth across Fortune 1 and Fortune 500 companies, including Walmart, Gap Inc., and DFS Group. My expertise spans site merchandising, eCommerce operations, and cross-functional leadership. I’ve successfully led large, distributed teams through complex digital initiatives, including launching exclusive brand campaigns, executing high-impact SEO programs, and optimizing operational processes to unlock scalable efficiencies. With deep knowledge across merchandising, content, and technology, I’m skilled at aligning business goals with digital solutions that enhance customer experience and drive conversion. 

I lead with empathy, cultivating trust-based cultures that empower individuals and elevate team performance. Known for my ability to influence across all levels of an organization, I mentor emerging talent while partnering closely with executive stakeholders. I thrive in dynamic environments, embrace ambiguity, and bring a growth mindset to every challenge—driving transformation, innovation, and lasting business impact.