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Nils Hansen
Associate
Director eCommerce
I’m a dynamic executive with over 20 years of experience driving growth and innovation across high-stakes B2C and B2B environments for renowned brands such as JanSport, Kelty, Eastpak, GoPro, eBay, and Walmart. I excel in leading cross-functional teams to optimize digital marketing strategies, elevate customer experiences, and achieve significant revenue growth. 
With a track record of managing multi-million-dollar marketing budgets and cultivating strategic partnerships with major online marketplaces, I leverage data analytics to drive decision-making, enhance performance metrics, and meet P&L targets. My strengths include developing impactful merchandising and marketing plans to maximize site conversions and foster operational stability. Dedicated to building a positive, collaborative team culture, I bring a relentless focus on customer satisfaction and data-driven improvements in efficiency.