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Ed Poppe
Associate
Head / VP of MarketingCMODirector of MarketingPerformance MarketingLoyalty & CRM MarketingGrowthE-Commerce
👋 Hi, I'm Ed. I grew up in scrappy, turnaround public companies and have helped deliver multiple digital transformations with growth marketing. American Airlines, Tempur-Pedic, La Quinta, and Build-A-Bear.
I'm a data-driven marketer who has overseen teams and projects that manage more than >$10MM in Paid Media, Nine-figure E-commerce websites, Loyalty Programs with/ 10MM+ members, CRM databases, and Email programs with over a million daily sends.
I'm a data-driven marketer who has overseen teams and projects that manage more than >$10MM in Paid Media, Nine-figure E-commerce websites, Loyalty Programs with/ 10MM+ members, CRM databases, and Email programs with over a million daily sends.
Impact spotlights:
✔️ 100% growth in e-commerce revenue
✔️ 50% growth in active loyalty members
✔️ 40% growth in new revenue acquisition
✔️ 3x lifts in campaign response rates
Here's what my partners say:
- "Amazing job successfully advancing paid digital marketing, the CRM, and the loyalty programs."
- "It's an understatement to say Ed impacted our business. I would be incredibly fortunate to work with him again."
- "Keenly aware of how omni-channel works."
- "Focus on data and actionable takeaways."
Here is the digital framework that drives growth:
- A flexible, "next best action" roadmap
- Great digital execution
- Creative that is platform native, mobile optimized, and consumer & business-optimized
- Measure. Test. Iterate.
✔️ 100% growth in e-commerce revenue
✔️ 50% growth in active loyalty members
✔️ 40% growth in new revenue acquisition
✔️ 3x lifts in campaign response rates
Here's what my partners say:
- "Amazing job successfully advancing paid digital marketing, the CRM, and the loyalty programs."
- "It's an understatement to say Ed impacted our business. I would be incredibly fortunate to work with him again."
- "Keenly aware of how omni-channel works."
- "Focus on data and actionable takeaways."
Here is the digital framework that drives growth:
- A flexible, "next best action" roadmap
- Great digital execution
- Creative that is platform native, mobile optimized, and consumer & business-optimized
- Measure. Test. Iterate.