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Omar Peñuelas is a distinguished category management leader with over six years of experience, driving sales growth, vendor partnerships, and strategic merchandising across the e-commerce and retail industries. As a versatile Category Manager, Omar has demonstrated his ability to oversee end-to-end operations across tactical, sports, and outdoor gear categories, optimizing product assortments and crafting impactful vendor relationships. His leadership has delivered transformative results for both large e-commerce platforms and specialized retail brands, establishing him as a key influencer in the marketplace.

Throughout his career, Omar has excelled in vendor management, inventory forecasting, and digital merchandising strategy. In his current role at GOVX, he has successfully managed a brand portfolio worth over $20 million in annual revenue, including multi-million-dollar accounts with top brands such as YETI and Oakley. Omar’s strategic forecasting and vendor negotiations led to double-digit margin increases during peak sales periods, while his data-driven approach to site merchandising and promotions has consistently outperformed revenue goals. His leadership philosophy centers on building strong, collaborative relationships and data-informed decision-making, enabling him to drive exceptional business outcomes. Omar is currently focused on expanding his impact by optimizing category strategies and enhancing customer experiences in the fast-evolving e-commerce landscape.