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I thrive on solving complex challenges and iteratively testing, scaling, and adapting strategies to accelerate growth while enhancing brand value and competitive strength. I pride myself on being a hands-on leader, collaborating closely with teams to drive results while always remaining grounded and capable of supporting my staff.

I have experience at Meta, Sam’s Club/Walmart, Under Armour, Walgreens, and several smaller innovative companies. I operate with a first-principle mindset, balancing high-level strategic vision and tactical execution to achieve exceptional outcomes.

My experience has taught me:
- Recruiting and developing talent is key to success
- Impact over accolades
- Lead with vision, but be ready and humble to execute
- Diversity of thought drives the best results

I’ve led teams in growth marketing, demand generation, performance marketing, product marketing, and applied behavioral sciences, with a focus on advertising, demand generation, eCommerce, membership, mobile, last-mile delivery, and retail innovation. My teams have been known for their high engagement and focus on individual growth and relationships.

Handful a quotes from the team and cross functional partners:
- "you are a great leader and human being"
- "you built a great team and lots of strong hires"
- "you're an exception [at your level] that you actually know what you're doing and are close to the work"
- "you are an amazing manager and I appreciate everything you do for me and the team"

Outside of work, I’m a semi-pro cook (in my mind), passionate about perfecting my own fermented hot sauce, creating unique aged-misos, and consuming Central Texas brisket. I’m also an advocate for health and longevity.