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Tampa native and marketing maverick, Amy Weiss believes that the best marketing strategies are born from genuine customer obsession – not conference rooms. With over two decades of turning marketing challenges into breakthrough moments, she's the fractional VP who rolls up her sleeves and dives deep into what makes customers tick.

Amy's journey began as a marketing intern at Catalina Marketing, where she advanced through the marketing ranks to senior strategic marketing manager, proving that curiosity and relentless execution trump everything else. Since then, she's built her reputation transforming brands across every spectrum – from scrappy startups to Fortune 500 giants like PayPal, where she was part of the team that launched their first-ever Pay at Pump merchant, managing the largest accounts and helping grow it to $20M in just 10 months.

When she's not architecting go-to-market strategies or building award-winning campaigns (237 industry awards and counting), Amy can be found mentoring high-performance teams who share her belief that memorable beats measurable. Her entrepreneurial spirit led her to found her own marketing agency, which she ran for 12 years before transitioning to fractional leadership roles.

What drives Amy? The thrill of that "aha!" moment when deep customer insights unlock unexpected growth. Whether she's positioning a teleradiology startup's cutting-edge technology or helping mission-driven founders scale their vision, Amy brings the same infectious enthusiasm and strategic precision that's made her a sought-after marketing leader.

When she's not transforming brands, you'll find Amy exploring Tampa and Georgia waterways by boat, hitting the hiking trails, or playing with her dogs Gracie and Mia – because the best ideas often come when you step away from the screen.