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Amanda Demsey is a distinguished marketing and partnerships executive with over 15 years of experience, driving strategic growth across prominent entertainment and consumer brands including Nickelodeon, L'Oréal, and Amazon. As a versatile leader, she has excelled in roles spanning CPG licensing, integrated marketing, and e-commerce category management, establishing herself as a transformative force in brand partnerships and strategic marketing. Her comprehensive expertise extends from managing $400MM+ consumer packaged goods portfolios to developing innovative multi-platform marketing campaigns, demonstrating consistent success in building strategic partnerships and driving revenue growth.

Throughout her career, Amanda has demonstrated exceptional expertise in building and managing strategic relationships while delivering measurable business outcomes. Her track record includes growing Nickelodeon's CPG business to $260MM in annualized retail sales and managing partnerships with industry leaders like General Mills, Kraft, and Procter & Gamble. Her time at Amazon included managing $200MM+ in consumer electronics business through vendor partnerships, achieving double-digit growth. Her deep understanding of brand marketing, coupled with her proven ability to develop strategic partnerships and drive cross-platform campaigns, positions her as a valuable leader for organizations seeking to navigate the intersection of brand development, strategic partnerships, and digital marketing in today's evolving consumer landscape.