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Heather Burns
Talent
GTM & Sales StrategyProduct MarketingDigital TransformationBusiness Development
With nearly two decades of progressive leadership experience at Google, Walmart, and Amazon, I have consistently driven operational efficiency, strategic initiatives, and market expansion for complex global enterprises. I possess proven expertise in orchestrating large-scale go-to-market processes, managing multi-year product development roadmaps, and implementing operational transformations that directly fueled significant growth and cost reductions. Adept at facilitating cross-functional collaboration and managing multiple priorities, I have a strong track record of translating high-level vision into actionable execution and ensuring efficient project delivery. I excel at building strong relationships and serving as a trusted advisor to senior leadership, consistently enhancing organizational performance and achieving impactful results.
Head of Global GTM Strategy & Sales Content, Retail & Consumer Solutions, Google Cloud (2020-2025): Instrumental in driving business value for global enterprises by enabling their adoption of AI and Cloud technology. Led the GTM process and developed strategic sales content, directly contributing to Google Cloud's significant growth rate by spearheading enablement programs and accelerating the adoption of complex technical assets.
Head of Digital Experience, Fashion, Walmart Ecommerce (2018-2020): Reinvented the customer experience for the fashion vertical, launching new digital brands and innovating UX functionality. Closely collaborated with Product & Engineering to design and launch new customer experiences, using data-driven insights from customer behavior KPIs to improve retention and advise leadership on sales and profitability levers.
Private Brands, Hardlines and Entertainment, Walmart Ecommerce (2017–2018): Built two new divisions of Private Brands, focusing on digitally native products. Enabled an enterprise-wide project to improve product content quality by launching technical and business process innovations, and owned the online product development roadmap for over 20 brands.
Merchandising Operations, Walmart Ecommerce (2015–2017): Defined and executed comprehensive business and technical strategies to scale assortment and vendor onboarding. Successfully advocated for and led the implementation of a cross-functional technology solution that resulted in setting up millions of new items and significantly reduced operational costs.
Content Marketing Manager, Amazon (2013-2015): Recruited to build mobile merchandising capabilities within the Fashion category, working extensively with Product & Engineering. Defined user requirements and operationalized best practices for mobile content, contributing to substantial sales growth and providing data-backed recommendations to senior leadership.
Site Merchandising Manager & Planner, Bloomingdales Ecommerce (2007-2013): Consistently advanced within the organization, overseeing marketing and technology functions. Directed steering committees for significant site enhancements like faceted navigation and automated product sequencing, which contributed to consistent YoY conversion growth, and enhanced digital content for a rapidly growing business.