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Viki Zabala
Associate
Chief Marketing Officer
Viki Zabala is an innovation strategist who drives digital transformation and product development as a revenue-focused marketing leader, leveraging 20+ years of experience with hyper-growth companies and Fortune 100 consulting to pioneer new markets and accelerate business growth.
Viki Zabala is a distinguished digital transformation leader with over 20 years of experience, driving innovation and market expansion across technology and enterprise sectors. As a versatile product innovator and marketing strategist, she transforms business challenges into growth opportunities through strategic vision, market intelligence, and customer-centric solutions. Her expertise spans from scaling high-growth startups to advising Fortune 100 enterprises on digital transformation initiatives.
Throughout her career, she has established herself as an authority in new market development, product innovation, and revenue-generating partnership programs. Her track record includes co-developing and launching dozens of successful products, with one partnership program generating over $50M in new revenue streams within its first year. Guided by the belief that innovation stems from deep customer understanding, she combines data-driven insights with human-centered design to create transformative business solutions. Today, she continues to shape industry dialogue as a thought leader, with published works in TechCrunch, Bloomberg, and The Wall Street Journal, while driving digital transformation initiatives that bridge the gap between emerging technologies and enterprise value.
Throughout her career, she has established herself as an authority in new market development, product innovation, and revenue-generating partnership programs. Her track record includes co-developing and launching dozens of successful products, with one partnership program generating over $50M in new revenue streams within its first year. Guided by the belief that innovation stems from deep customer understanding, she combines data-driven insights with human-centered design to create transformative business solutions. Today, she continues to shape industry dialogue as a thought leader, with published works in TechCrunch, Bloomberg, and The Wall Street Journal, while driving digital transformation initiatives that bridge the gap between emerging technologies and enterprise value.