With 20+ years spanning iconic retailers, DTC brands, and growth-stage technology, she brings rare operator range: deep merchandising and P&L fluency paired with modern go-to-market discipline across omnichannel, lifecycle, and performance. Her work consistently sits at the intersection where many teams break down—product, marketing, sales, and customer experience—aligning them around what customers actually do, not what internal org charts say they should do.

Throughout her career, Tanya has delivered measurable growth by simplifying complexity and sharpening focus—resetting assortments, repositioning narratives, modernizing customer journeys, and building operating rhythms that turn insight into execution. She is known for diagnosing what’s stalling momentum, designing a buyer-led strategy that teams can actually run, and deploying the systems, content, and measurement that move conversion, retention, and profitability. Data and emerging tools (including AI) are part of her toolkit—but the differentiator is her ability to make growth feel human, precise, and commercially accountable.