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Rossana Li is a distinguished digital strategy and ecommerce leader with over 10 years of experience, driving digital transformation and customer experience optimization across major retail platforms. As an independent consultant and former Associate Director at Walmart eCommerce, she excels at building and optimizing digital brands while delivering comprehensive ecommerce solutions. Her impact spans from Fortune 1 retailers to pre-seed startups, where she has consistently delivered breakthrough results through strategic digital initiatives and operational excellence.

Throughout her career, Rossana has developed deep expertise in ecommerce optimization, digital merchandising, and customer experience development. Her achievements include managing a $3B+ online business at Walmart, developing innovative personalization algorithms, and implementing comprehensive SEO strategies that transformed digital shopping experiences. Rossana's leadership philosophy centers on data-driven decision making and customer-first approaches, evidenced by her success in building cross-functional partnerships and pioneering new work streams for technology integration. Currently, she focuses on leveraging her comprehensive digital expertise to optimize online performance and streamline operations while fostering innovation across full-funnel ecommerce strategies, from CRO to digital merchandising excellence.