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Matthew Anderson is a distinguished consumer packaged goods executive with over 20 years of experience, driving strategic growth and sales excellence across industry leaders including Campbell Soup Company, Hershey, and ONE Brands. As a versatile sales leader, he has excelled in roles spanning from national account management to executive leadership, establishing himself as a transformative force in retail sales strategy and category management. His comprehensive expertise extends across multiple channels including US Grocery, Mass, Natural & Specialty retail, demonstrating consistent success in developing and executing strategic plans.

Throughout his career, Matt has demonstrated exceptional expertise in building and leading high-performance teams while driving measurable business outcomes. His track record includes significant leadership roles at prominent organizations, progressing from National Account Executive at Hershey to Vice President and SVP positions at companies like Darigold, ONE Brands, and Wiley Road Foods. Currently serving as an Independent Consultant at Vin Fromage, he brings his strategic planning and sales development expertise to help organizations optimize their market presence. His deep understanding of consumer goods, coupled with his proven ability to develop strategic sales channels and drive team performance, positions him as a valuable leader for organizations seeking to navigate the complex landscape of retail sales and category management in today's competitive market.