Rusty Stapp is a distinguished sales and business development leader with over 25 years of experience, driving revenue growth, strategic partnerships, and sales process optimization across high-tech, SaaS, and industrial sectors. As a versatile Fractional CRO, VP of Sales, and VP of Business Development, Rusty has a proven track record of transforming organizations with long sales cycles and high-value contracts, creating scalable, repeatable sales processes that consistently deliver results. His impact spans a wide range of organizations—from startups to global enterprises—leading them through periods of rapid growth, market expansion, and strategic pivoting to capture untapped revenue opportunities.
Throughout his career, Rusty has developed deep expertise in creating go-to-market strategies, structuring global partnerships, and optimizing sales infrastructures. Notably, he launched sales for a small electronics manufacturer into the PC industry, surpassing multi-billion-dollar competitors and growing the business to $75M within five years. Rusty’s leadership also generated $250K in annual recurring revenue (ARR) within five months for a software company by streamlining their partner engagement strategy. With a focus on aligning teams around clear, data-driven strategies, Rusty’s leadership philosophy centers on fostering collaboration, accountability, and building long-term, sustainable sales growth. Currently, he serves as Chief Revenue Officer (CRO) for Alphy, where he leads go-to-market initiatives for an AI-driven communication compliance solution, helping businesses reduce litigation risks while strengthening their brand integrity.