More

Kristen Russell Connell is a seasoned e-commerce executive and growth marketing strategist, recognized for driving substantial revenue growth and profitability across diverse sectors. Her background includes mass retail with leaders like Walmart and Pottery Barn, healthcare at Blue Shield of California, and dynamic startups such as Willow Innovations and Vumedi, showcasing her versatility in various environments.

Throughout her career, Kristen has managed product categories including children's apparel, home goods, consumer electronics, and personal health devices. Her expertise in site merchandising, digital product management, performance marketing, and engagement strategies enables her to craft growth plans that maximize ROI and enhance operations. She excels in fast-paced settings, leads remote teams effectively, and utilizes her analytical skills for strategic decision-making and process improvements.

Kristen adeptly manages large-scale matrix organizations while preparing smaller startups for rapid growth. Skilled in managing P&Ls and merchandising, she has implemented complex MarTech stacks, including Shopify, Braze, ContentStack, and Salesforce Marketing Cloud. During the COVID-19 pandemic, she lead a multi-channel communication strategies and collaborated with the state of California on the vaccine rollout, demonstrating her ability to navigate complex challenges while managing impactful initiatives. Her leadership in a $5M marketing infrastructure project at Blue Shield of California highlights her capability to operationalize MarTech improvements for scalable growth.

Operational excellence is central to Kristen's approach, consistently developing marketing, product, and operational strategies that exceed P&L targets. Her talent for unlocking new business opportunities through collaborative planning drives significant results and fosters a culture of innovation and teamwork, especially in early-stage teams with limited resources.