This cross-functional approach helps me lead with empathy and be and trusted advisor and liaison to the organization. I bridge communication gaps and ensure strategic alignment across organizational teams. My approach involves understanding the nuanced needs of retail leaders, removing operational barriers, and providing tailored solutions that drive top and bottom-line growth.
Complementing this internal coordination, I manage sophisticated digital marketing strategies that integrate promotional, placement, product, and pricing considerations, bringing deep digital retail media knowledge to support and enhance overall sales and product marketing efforts.